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December 20, 2015

Finally, Something North America Can Sell To The Chinese At High Profit

Air. Yup, just air...Canadian air right now, but I'm sure we can find some pristine air in America too. Vitality Air is canning (using absolutely no preservatives or artificial ingredients whatsoever) air at Banff, Alberta, and Lake Louise which is also in Alberta. Their website says "we capture the best of air and oxygen, and managed to put it into a lightweight yet highly durable aluminum bottle for your convenience." I was a bit confused. Further study of their website showed me that the sentence should read like this: we capture the best of air and oxygen, and manage to put them into lightweight yet highly durable aluminum bottles for your convenience. IOW, it's not air enriched with more oxygen. You can buy a bottle of air, or you can buy a bottle of oxygen.

Your basic starter can holds 80 one-second squirts of air. They offer that online for $20 Canadian. The article doesn't say what it sells for in China, but it does say that 1000 bottles of their next shipment of 4000 bottles to China have been pre-sold. IOW, it's selling like an Apple product. I think if Vitality Air could afford just a smidgen of marketing advice from Apple, they could get that retail price up to a couple hundred dollars at least. Of course, at that price there would have to be some sort of tie-in with iOS and Apple Watch.

What a great way to get some our money back from China. They have a rapidly emerging big middle class, which can buy only so many iPhones. Let's sell 'em something they don't make themselves and we've got almost unlimited quantities of. Grand Canyon air? Mt. Denali air? Let's even try selling them some District of Columbia air to see just how gullible they really are!

Filed under Shopping | permalink | December 20, 2015 at 05:39 PM

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